Jesus Gutierrez

SUMMARY

Jesus is a marketing and e-commerce professional with extensive knowledge in e-commerce optimization, site merchandising, and retail trends related to Gen Z. Currently, he is freelancing as a Digital Brand Coordinator for Victoria’s Secret PINK and searching for a permanent role at a fast, thriving, and exciting brand.

EDUCATION

B.A. Communication Studies - Arizona State University | May 2017

EXPERIENCE

Digital Brand Coordinator (freelance) - Victoria’s Secret PINK | NY, NY | Jul ‘19 - Present

- Manage digital assets for over 300 SKUs (on-figure photography) per floorset from planning to live on site

- Develop cross-selling documents to boost AOV at the PDP level

- Strategize site merchandising by conducting focus groups and analyzing adobe analytics

- Partner with marketing, design, merchandising, and photography on overarching business needs

- Conduct research on e-commerce merchandising trends and present to leaders 

- Troubleshoot asset-related issues using internal DAM (Stylelabs) and AEM (Adobe Experience Manager)

- Collaborate with the brand stylist, merchants, and leadership on styling needs for PDP photoshoots

Digital Strategy and E-commerce Manager - Gay Pride Apparel | NY, NY | Jan ‘19 - Present

- Develop brand guidelines and oversee art direction to ensure adherence 

- Develop a digital strategy for an 8-month-old brand by analyzing retail trends; focusing on LGBTQ+ related brands

- Optimize site merchandising, navigation links, and categories by using data from Google Analytics 

- Design marketing materials; print, digital, and partnership decks 

- Lead partnership strategy; successfully acquired merchandise exclusivity with two pride festivals, 6 non-profits, and a contestant from RuPaul’s Drag Race which boosted site visits by 200%

- Write copy for PDP, social media, and landing pages

- Conduct and analyze user experience testing to influence site optimizations

E-commerce & Marketing Manager - Threadlust/Live Love Bikini | Phoenix, AZ / Remote | Aug ‘17 - Jan ‘19

- Develop brand guidelines and oversee art direction to ensure consistency 

- Created a social media plan for 2 gen z-centric brands; implemented video content 

- Increased revenue by 30% within 2 months by creating an influencer program, running digital ad campaigns and establishing an ambassador program

- Introduced offer calendar to streamline promotional codes, copy, and art 

- Develop all copy for PDP, social media, landing pages, and website 

- Optimize site merchandising, navigation links, and categories by using data from Google Analytics

- Managed two direct-reports; social media coordinator and operations coordinator

Events and Marketing Coordinator - Downtown Tempe Authority | Phoenix, Arizona | July ‘16 - Aug ‘17

- Led three large scale events (100k+ attendees each) and a weekly artisan market with 40+ vendors 

- Negotiated supplier contracts, conducted vendor and entertainment recruitment

- Managed yearly event budget of over $500,000 and reduced event costs by 27.3% through strategic partnerships with local artists, non-profits, and small businesses

- Created marketing assets as needed and coordinated with an outside PR agency for media

- Wrote copy and managed social media for events 

Marketing Intern - Downtown Tempe Authority | Phoenix, Arizona | March ‘16 - July ‘16

- Assisted the marketing director with social media content curation, creation, and scheduling 

- Assisted with event production needs

- Conducted a research project for the executive director which was later used to save costs at signature events

FUN FACTS